“begin with ideas; embrace chance; celebrate coincidence; ad-lib and make things up; eliminate superfluous elements; subvert expectation; make something difficult look easy; be first or last; believe complex ideas can produce simple things; trust the process; allow concepts to determine form; reduce material and production to their essence; sustain the integrity of an idea; propose honesty as a solution” 
18/07/2011 § 1 Comment
gianni pettena, some call him pig (1971)
this work concerned a billboard, an enormous advertisement that the minneapolis police department had produced and put up in various parts of the city to extol the merits of its agents, who were referred to as “pigs” in the slang of the student protesters of the time. the only european observer, pettena underlined its “contradiction in terms” and unintentional irony, incomprehensible to the americans of the mid-west. “that poster was paid for by the police department to celebrate the courage of their agents, but faced with the image of a policeman kissing a little boy on the mouth, i said that it was no surprise they were called ‘pigs.’ but i was the only one to have seen it as a kiss and the others saw nothing funny in it”(g.p., from l’anarchitetto). 
coming back to minneapolis, not as a foreigner but as a someone who has been gone for a little while, i can’t help but think of gianni pettena and his first foray into minneapolis. more pettena related post to come this week.
a young hare
 today’s title is daniel eatock’s manifesto found here. there is something about gianni’s photograph that resonates with eatock’s project.
 text was taken from gianni pettena’s website.