“‘the gruen transfer’ (named after architect victor gruen) designates the moment when a ‘destination buyer,’ with a specific purchase in mind, is transformed into an impulse shopper, a crucial point immediately visible in the shift from a determined stride to an erratic and meandering gait. yet shoppers do not perceive these effects as negative: the expansion of the typical mall visit from twenty minutes in 1960 to nearly three hours today testifies to their increasing desirability.” – margaret crawford

18/06/2012 § 1 Comment

andreas angelidakis, vasby workshops (2012)

 

so, the idea was that the vasbians would stroll over to the workshop desks, where the participating architects and the bosses of development companies would be obliged to explain what they were planning for their community.

and perhaps the vasbians would have suggestions to make and even preferences to voice.

the citizens of vasby would be participating in the process of designing their community, spontaneously, while doing their shopping or just hanging out.

and personally, i was fascinated by an “architectural proposal” that does not propose a structure but rather a social situation with potentially such far reaching consequences.

 

– andreas angelidakis describing his latest project, vasby workshop [1]

 

there is a lot to be excited about in this small project, but i’ve become very interested in the idea of architecture engaging in social contracts.  architecture that isn’t simply comprised of walls but rather events or possibilities.  in the above project, rather than building a pavilion andreas suggested discussions of urban design could take place with a mall setting.  this has the effect of making malls into civic spaces and not merely consumer spaces.  and since the setting is built, the only architecture needed are a few tables and some chairs.

 

build events, not walls

a young hare

 

 

notes:

[title]     today’s title is an excerpt of margaret crawford’s essay (mentioned by angelidakis) titled “world in a shopping mall”.  you can actually read the piece here on scribd (as of june 18th, 2012).

[image]     today’s image is a product of andreas angelidakis, more available on his website/blog.

[1]     text taken from andreas angelidakis’ description of the project, vasby workshop.

§ One Response to “‘the gruen transfer’ (named after architect victor gruen) designates the moment when a ‘destination buyer,’ with a specific purchase in mind, is transformed into an impulse shopper, a crucial point immediately visible in the shift from a determined stride to an erratic and meandering gait. yet shoppers do not perceive these effects as negative: the expansion of the typical mall visit from twenty minutes in 1960 to nearly three hours today testifies to their increasing desirability.” – margaret crawford

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You are currently reading “‘the gruen transfer’ (named after architect victor gruen) designates the moment when a ‘destination buyer,’ with a specific purchase in mind, is transformed into an impulse shopper, a crucial point immediately visible in the shift from a determined stride to an erratic and meandering gait. yet shoppers do not perceive these effects as negative: the expansion of the typical mall visit from twenty minutes in 1960 to nearly three hours today testifies to their increasing desirability.” – margaret crawford at a young hare.

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